{"product_id":"1960s-smith-corona-cougar-in-alpine-blue","title":"1960s Smith-Corona Cougar in Alpine Blue","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e1960s Smith-Corona Cougar - Alpine Blue\u003c\/h3\u003e\n\u003ch4 class=\"PDq2pG_selectionAnchorContainer\"\u003e(but looks a little turquoise to me)\u003c\/h4\u003e\n\u003ch4 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eIf the Sterling is the classic, elegant Smith-Corona, the \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCougar is its fun, slightly wild cousin.\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e Just look at it.\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003eThat incredible turquoise body. Cream keys. Red accent keys. Chrome. And a name like \u003cstrong\u003eCougar\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis is peak mid-century industrial design.\u003c\/p\u003e\n\u003cp\u003eThe Cougar was part of Smith-Corona's \u003cstrong\u003e6-Series\u003c\/strong\u003e generation of portable typewriters, which followed the legendary Super 5 machines. By the 1960s, Smith-Corona had become one of America's major typewriter manufacturers, and its machines were increasingly designed not just as office equipment, but as attractive consumer products for the home. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eBuilt for writing on the go. Designed to make you smile.\u003c\/h3\u003e\n\u003cp\u003eThe body is substantial, but lightweight and sleek.  The mechanical action is wonderfully direct, and the keyboard has that unmistakable tactile quality that makes vintage manual typewriters so addictive. \u003c\/p\u003e\n\u003cp\u003eAnd Smith-Corona knew that people wanted their typewriters to have personality. The company's postwar 5-Series machines were deliberately offered in colors like, Alpine Blue and Coral Pink, helping turn the typewriter into a piece of modern American consumer design.\u003c\/p\u003e\n\u003ch3\u003eA fascinating piece of the Smith-Corona story\u003c\/h3\u003e\n\u003cp\u003eThe early 1960s were an important period for Smith-Corona. In 1958 the company became Smith-Corona Marchant, Inc., and in 1962 adopted the \u003cstrong\u003eSCM\u003c\/strong\u003e name and distinctive three-square logo you see on this machine.  \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003eIt's a little piece of the moment when American typewriter design was transitioning from the restrained postwar aesthetic into the bold, colorful world of 1960s consumer culture.\u003c\/p\u003e\n\u003cp\u003eAnd there's a great literary connection to Smith-Corona, too: a 1960s Smith-Corona preserved by the National Museum of African American History and Culture belonged to writer \u003cstrong\u003eSarah E. Wright\u003c\/strong\u003e, who used it to write her acclaimed novel \u003cem\u003eThis Child's Gonna Live\u003c\/em\u003e. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt's beautifully made. It's historically interesting. It's genuinely fun to type on.\u003c\/p\u003e\n\u003cp\u003eAnd in that fabulous turquoise, it's almost impossible not to smile when you see it sitting on a desk, or at a coffeeshop.  A statement of modern analog cool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA real 1960s Smith-Corona.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Frivolous Dry Goods","offers":[{"title":"Default Title","offer_id":48866945106174,"sku":null,"price":349.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/4767\/files\/1960_sSmith-CoronaCougarTypewriterTurquoiseTop.jpg?v=1788552318","url":"https:\/\/paperseahorse.com\/products\/1960s-smith-corona-cougar-in-alpine-blue","provider":"The Paper Seahorse","version":"1.0","type":"link"}